Cheap Energy was born from a simple idea

 

You shouldn’t have to pay more for electricity than necessary

The electricity that reaches your home is exactly the same, regardless of which company you buy your electricity contract from. At Cheap Energy, we want to focus on what matters: offering our customers competitively priced electricity contracts without unnecessary extra costs or a heavy service structure.

 

Our customers’ feedback also shows that price really matters

In our customer satisfaction survey (05/2025, n=4,542), we received plenty of positive feedback about our affordability, simplicity and straightforward service. Customers summed up the idea behind Cheap Energy particularly well with comments such as: “Simple, cheap and works” and “Affordable prices, a stripped-back but sufficient product.”

At the same time, one request for improvement came up repeatedly: customers wanted a mobile app that would make it easy to monitor their electricity consumption and electricity prices.

We responded to this request in May 2026 by launching the Cheap Energy app for our customers.

Cheap Energy FI -app >>

 

More self-service, fewer unnecessary costs

Our operating model is based on making it easy for customers to manage as many everyday matters as possible themselves. In the app, customers can monitor their electricity consumption and electricity prices whenever it suits them best – without needing to contact customer service.

This is no coincidence. It is an essential part of the Cheap Energy idea.

By keeping our operations lean and making use of digital services, we are also able to keep our own costs under control. This allows us to focus on what our customers expect from us above all: competitive electricity prices.

Cheap Energy is not intended to be an electricity company that offers everything to everyone. We want to provide what really matters to our customers: an affordable electricity contract, a reliable app and an easy way to manage their electricity matters.

And when help is needed, our customer service team is there to assist.

 

Our customer service is available on weekdays from 12:00 to 15:00 from 31 August

As part of the ongoing development of our digital service model, we are also updating our customer service opening hours. From 31 August 2026, Cheap Energy customer service will be available on weekdays from 12:00 to 15:00.

This change allows us to focus our customer service resources on the hours when we can serve customers efficiently, while continuing to operate with as lean a cost structure as possible in line with our original idea.

Because ultimately, the idea is very simple:

Same electricity. Less extra. Cheap price.